Why do an attitude survey?

  • Adrian Furnham


Climate indicators, morale audits, satisfaction surveys: they have always been popular with HR professionals and consultants. They purport to assess crucial employee attitudes and how employees are thinking and feeling. They are, it is asserted, a critical management tool: a dipstick, a feedback mechanism and, more importantly, a diagnostic of what should be done and when.

Copyright information

© Adrian Furnham 2005

Authors and Affiliations

  • Adrian Furnham
    • 1
  1. 1.BloomsburyLondonEngland

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