Advertisement

The psychology of promotional products

  • Adrian Furnham

Abstract

Promotional products: Kitsch “n” tat or cost-effective marketing? Glance at your desk, your briefcase, or your closet and there is a good chance you are a proud possessor of a promotional product.

Keywords

People Business Promotional Product Promotional Good Agement Consultancy Employee Reward 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Adrian Furnham 2005

Authors and Affiliations

  • Adrian Furnham
    • 1
  1. 1.BloomsburyLondonEngland

Personalised recommendations