Abstract
Promotional products: Kitsch ānā tat or cost-effective marketing? Glance at your desk, your briefcase, or your closet and there is a good chance you are a proud possessor of a promotional product.
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Ā© 2005 Adrian Furnham
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Furnham, A. (2005). The psychology of promotional products. In: The People Business. Palgrave Macmillan, London. https://doi.org/10.1057/9780230510098_52
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DOI: https://doi.org/10.1057/9780230510098_52
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-4039-9222-2
Online ISBN: 978-0-230-51009-8
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