The psychology of promotional products

  • Adrian Furnham

Abstract

Promotional products: Kitsch “n” tat or cost-effective marketing? Glance at your desk, your briefcase, or your closet and there is a good chance you are a proud possessor of a promotional product.

Keywords

Rubber Marketing Tral 

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Copyright information

© Adrian Furnham 2005

Authors and Affiliations

  • Adrian Furnham
    • 1
  1. 1.BloomsburyLondonEngland

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