The psychology of color

  • Adrian Furnham


Virgin has a bright saturated red; Barclays a distinctive turquoise; Lufthansa a goldy-yellow and BP a range of greeny yellows. Aer Lingus’s green has changed over the years as did Air Canada’s red.


Color Preference People Business Arousal Property Great Arousal Warm Color 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Adrian Furnham 2005

Authors and Affiliations

  • Adrian Furnham
    • 1
  1. 1.BloomsburyLondonEngland

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