The psychology of color

  • Adrian Furnham

Abstract

Virgin has a bright saturated red; Barclays a distinctive turquoise; Lufthansa a goldy-yellow and BP a range of greeny yellows. Aer Lingus’s green has changed over the years as did Air Canada’s red.

Keywords

Marketing 

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Copyright information

© Adrian Furnham 2005

Authors and Affiliations

  • Adrian Furnham
    • 1
  1. 1.BloomsburyLondonEngland

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