Abstract
Virgin has a bright saturated red; Barclays a distinctive turquoise; Lufthansa a goldy-yellow and BP a range of greeny yellows. Aer Lingus’s green has changed over the years as did Air Canada’s red.
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© 2005 Adrian Furnham
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Furnham, A. (2005). The psychology of color. In: The People Business. Palgrave Macmillan, London. https://doi.org/10.1057/9780230510098_51
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DOI: https://doi.org/10.1057/9780230510098_51
Publisher Name: Palgrave Macmillan, London
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