Abstract
This chapter briefly considers the portrayal of personality and culture in contemporary business as reported in newspapers and business publications in recent years. An assemblage of extracts from contemporary business news reports are presented within data sets considered to be connected and relevant in an attempt to gain further insights into some of the issues of culture and positioning suggested by the previous chapters. Most of the extracts are repeated verbatim directly from a media source and each report is acknowledged using the title, the name of the publication and the date of the report. These appear in brackets at the end of each extract.
‘To my grandchildren, Maiya, Atticus and Osha, in the knowledge that they’ll end up like their parents and grandparents—ballsy, truth-telling, free-thinking, heart-bleeding, myth-debunking, non-conforming and hell-raising activists.’
(Anita Roddick, Business as Unusual, 2000)
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Copyright information
© 2004 Tony Ellson
About this chapter
Cite this chapter
Ellson, T. (2004). Reports from Contemporary Business. In: Culture and Positioning as Determinants of Strategy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509818_5
Download citation
DOI: https://doi.org/10.1057/9780230509818_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51343-7
Online ISBN: 978-0-230-50981-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)