The Personalization of Value

  • Joseph A. DiVanna
  • Jay Rogers
Part of the Corporations in the Global Economy book series (CGE)


The old adage goes, ‘consultants simply ask you enough questions for you to tell them the answers’. Perhaps the people we should be asking how to personalize value within the corporation are the individuals who make it happen, that is, the workers themselves. Consultants, academics, business professionals and senior management teams almost universally agree that people are a valuable asset to the firm. Yet, when asked to place a value on an individual’s direct contribution to the corporate value proposition to customers, most senior executives will struggle to quantify the attributes that comprise the most desired skills and their relative value. The world of business redefines itself with each new generation of people and every successive advance of technological capabilities. As these two factors converge to shape the firm’s activities that we have in the past called ‘work’, the value of an individual’s contribution to the firm will increase and diminish accordingly.


Social Capital Human Capital Business Process Balance Sheet Intellectual Capital 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Joseph A. DiVanna and Jay Rogers 2005

Authors and Affiliations

  • Joseph A. DiVanna
  • Jay Rogers

There are no affiliations available

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