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Introduction

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Synconomy
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Abstract

In his keynote speech at the Labour Party’s annual conference in Blackpool on 1 October 2002, Tony Blair articulated the essence of business in the emerging synconomy:

The paradox of the modern world is this: We’ve never been more interdependent in our needs; and we’ve never been more individualist in our outlook. Globalization and technology open up vast new opportunities but also cause massive insecurity.1

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Notes

  1. M. Porter, Competitive Advantage, New York: Free Press, 1985, pp. 11–15.

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  2. P. Hines, R. Lamming, D. Jones, P. Cousins and N. Rich, Value Stream Management: Strategy and Excellence in the Supply Chain, Harlow: Pearson Education, 2000, p. 5.

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  3. G. Junne, ‘The end of the dinosaurs? Do technologies lead to the decline of multinations’, in M. Talalay, C. Farrands and R. Tooze (eds), Technology, Culture and Competitiveness: Change and the World Political Economy, London: Routledge, 1997, pp. 64–8.

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  4. See C. Christensen, The Innovator’s Dilemma: How Disruptive Technologies can Destroy Established Market, Cambridge: Harvard University Press, 1997.

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  5. See also J. DiVanna, Thinking Beyond Technology, Basingstoke: Palgrave Macmillan, 2002.

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  6. J. Champy, X-Engineering the Corporation. Reinvent your Business in the Digital Age, London: Hodder & Stoughton, 2002, p. 160.

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  7. M. J. Blaine, Co-operation in International Business, Aldershot: Avebury, 1994, p. 9.

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  8. M. Moschandreas, Business Economics, London: Routledge, 1994, p. 12.

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  9. J. M. Keynes, The General Theory of Employment, Interest and Money, London: Macmillan — now Palgrave Macmillan, 1946, p. 154.

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  10. R. Buckminster Fuller, Synergistics: Explorations in the Geometry of Thinking, New York: Macmillan, 1975, p. 3.

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  11. K. Nordström and J. Ridderstråle, Funky Business: Talent Makes Capital Dance, London: Pearson Education, 2000, p. 133.

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  12. J. Naisbitt, Global Paradox, London: Nicholas Brealey, 1994, pp. 9–52.

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  13. N. Machiavelli, Discourses on Livy, Oxford: Oxford University Press, 1997, Book III, Chapter 43, pp. 351–2.

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© 2003 Joseph A. DiVanna

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DiVanna, J.A. (2003). Introduction. In: Synconomy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509559_1

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