Shoppers’ Motivations in Choices of Shopping Centres
Part II of this book mainly concerned questions of ‘Why people shop where they do?’ (choices of shopping centres) by considering the attributes of centres associated with shopper spending. Part III explores shoppers’ decision processes, starting with motivations in this chapter. The following chapter, Chapter 9, considers the mechanism of the influence of shopping centre environment and atmosphere, whereas Chapter 10 speculates on how shopping styles may have evolved.
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