Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop
Which attributes of a shopping centre are most associated with shopper spending?
Can the attractiveness of a centre be measured in a way that has meaning and utility, for example in relation to shoppers’ spending, the sales turnover or rental income of shopping centres?
Are the specific attributes most affecting shopper spending significantly different at various shopping centres?
KeywordsIncome Marketing Auto Correlation
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