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Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop

  • Charles Dennis

Abstract

This chapter explores Research Questions (i) to (iii) inclusive (see Chapter 2 above):
  1. (i)

    Which attributes of a shopping centre are most associated with shopper spending?

     
  2. (ii)

    Can the attractiveness of a centre be measured in a way that has meaning and utility, for example in relation to shoppers’ spending, the sales turnover or rental income of shopping centres?

     
  3. (iii)

    Are the specific attributes most affecting shopper spending significantly different at various shopping centres?

     

Keywords

Travel Distance Critical Attribute Shopping Centre Attribute Weight Importance Measure 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Charles Dennis 2005

Authors and Affiliations

  • Charles Dennis
    • 1
  1. 1.Brunel UniversityLondonUK

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