Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop

  • Charles Dennis


This chapter explores Research Questions (i) to (iii) inclusive (see Chapter 2 above):
  1. (i)

    Which attributes of a shopping centre are most associated with shopper spending?

  2. (ii)

    Can the attractiveness of a centre be measured in a way that has meaning and utility, for example in relation to shoppers’ spending, the sales turnover or rental income of shopping centres?

  3. (iii)

    Are the specific attributes most affecting shopper spending significantly different at various shopping centres?



Income Marketing Auto Correlation 


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Copyright information

© Charles Dennis 2005

Authors and Affiliations

  • Charles Dennis
    • 1
  1. 1.Brunel UniversityLondonUK

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