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Research Questions, Methodology and Questionnaire Design for Part II

  • Charles Dennis

Abstract

The aim of this book concerns the general question: ‘why do people shop where they do (choices of shopping centres). Following the literature search outlined in Chapter 1 above, specific research questions can be posed:
  1. (i)

    Which attributes of a shopping centre are most associated with shopper spending?

     
  2. (ii)

    Can the attractiveness of a centre be measured in a way that has meaning and utility, for example in relation to shoppers’ spending, the sales turnover or rental income of shopping centres?

     
  3. (iii)

    Are the specific attributes most affecting shoppers’ spending significantly different at various shopping centres?

     
  4. (iv)

    Are the specific attributes affecting shoppers’ spending significantly different for different segments of shoppers?

     
This chapter concerns the methodology adopted in attempting to answer these questions, relating to Part II of this book, i.e. Chapters 3 to 7 inclusive below.

Keywords

Shopping Centre Brand Image Importance Score Questionnaire Design White Water 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Charles Dennis 2005

Authors and Affiliations

  • Charles Dennis
    • 1
  1. 1.Brunel UniversityLondonUK

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