Research Questions, Methodology and Questionnaire Design for Part II
Which attributes of a shopping centre are most associated with shopper spending?
Can the attractiveness of a centre be measured in a way that has meaning and utility, for example in relation to shoppers’ spending, the sales turnover or rental income of shopping centres?
Are the specific attributes most affecting shoppers’ spending significantly different at various shopping centres?
Are the specific attributes affecting shoppers’ spending significantly different for different segments of shoppers?
KeywordsShopping Centre Brand Image Importance Score Questionnaire Design White Water
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