In the UK (the English Tourist Board went on to point out) the Romans ‘formalised and enhanced the market system that was already in place’. For instance at what is now Leadenhall street in London, Forshaw and Bergstrom (1983) stated that the Romans ‘built a market place or forum, a large square 200 yards across’. This would have had traders around the periphery and an area in the centre for public leisure and socialising.
The Sumarian and Mesopotamian caravanners of 4000 years ago … knew well the importance of creating just the right atmosphere for selling. No unit would depart from Damascus on its journey to Jeddah without … magicians, snake charmers, story tellers, dancers, sword swallowers and craftsmen who theatrically fashioned goods in situ ….
(English Tourist Board, 1989, page 3)
KeywordsSugar Furnace Europe Marketing Milton
Unable to display preview. Download preview PDF.