Conclusions and Implications

  • Charles Dennis

Abstract

The empirical work reported in this book has been subject to a number of limitations. Firstly, sample sizes have been small. This has especially been a limitation when studying segments of the samples. Although the results reported have mostly been statistically significant, all samples have been selected on a convenience basis and results cannot therefore be generalised.

Keywords

Europe Marketing 

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Copyright information

© Charles Dennis 2005

Authors and Affiliations

  • Charles Dennis
    • 1
  1. 1.Brunel UniversityLondonUK

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