E-shopping Compared with Shopping Centres

  • Charles Dennis


Despite the crash of 2000, online shopping is growing in the UK with sales having reached at least £3.3 billion by 2003 (Verdict, 2003). This represents only two percent of all retail sales but the proportion is predicted to rise to five percent within a year or two (BCSC, 2001) and 10 percent by 2009 (Gibson, 1999; Verdict, 2003). Other estimates are even higher. The industry body, the Interactive Media in Retail Group (IMRG, 2003) for example, estimated that e-retail had already reached seven percent of total retail sales. ‘Most people’ are prepared to buy groceries, books, CDs and even clothes by e-shopping (RICS, 2000). Books, DVDs and software are high on ‘factual search’ (Shim et al, 2001) and thus natural for e-retailing, but for other categories such as groceries and clothing are also increasing (Figure 12.3). It has been forecast that 94 percent of e-retailing will be at the expense of existing channels (perhaps half of this diverted from catalogue shopping, half from high street retailers — BCSC, 2001), with only 6 percent arising from incremental growth (PreFontayne, 1999). According to IMRG, there are about 4 million people in the UK who spend an average of £3000 to £5000 per year online (IMRG, 2003).


Credit Card Image Dimension Shopping Centre Ideal Image Sales Service 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Charles Dennis 2005

Authors and Affiliations

  • Charles Dennis
    • 1
  1. 1.Brunel UniversityLondonUK

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