Abstract
Our definition of strategic positioning includes an array of objectives designed to provide long-term competitive advantage.
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Notes and References
Quoted in Cline, ‘Unlocking the Better in Bigger’, Banking Strategies, Sept/Oct 1998, p. 74.
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© 2000 Steven I. Davis
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Davis, S.I. (2000). Strategic Positioning: The Passion for Scale and Scope. In: Bank Mergers. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509399_2
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DOI: https://doi.org/10.1057/9780230509399_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42256-2
Online ISBN: 978-0-230-50939-9
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