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Why Managing a Crisis Matters

  • Tom Curtin
  • Daniel Hayman
  • Naomi Husein

Abstract

A badly managed crisis can severely damage a company, its reputation and its brand. Handle it badly and one risks losing the company; handle it well and your reputation is enhanced, sales increase and the brand is stronger than ever. As noted in the Introduction, Johnson & Johnson reacted promptly and unequivocally in withdrawing Tylenol when the analgesic was threatened by a blackmailer. And that is how Nike, the sports goods manufacturer, reacted when it was faced with a problem.

Keywords

Sales Increase Arab Script Heighten Alert Great Advertisement Partial Recall 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Tom Curtin 2005

Authors and Affiliations

  • Tom Curtin
  • Daniel Hayman
  • Naomi Husein

There are no affiliations available

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