Most large companies, as part of their risk assessment, undertake an assessment of how likely it is that a particular crisis will hit them. It is an extremely valuable exercise and should be undertaken with due rigour. This exercise is outlined in Chapter 3. However, anyone who takes comfort that they now fully understand the total implications of a crisis is naive indeed. Certainly, one can look to many indicators, for example the vulnerability of the industry to environmental damage. However, these indicators are not, in themselves, totally reliable and some highly crisis-prone industries continue without a crisis for decades. When the management of crises goes badly wrong, it is usually because the corporation has either ignored or failed to recognise the significance of some of the indicators.
KeywordsValuable Exercise Security Staff Shell Product Water Cannon Pyrrhic Victory
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