Managing Politicians and the Public

  • Tom Curtin
  • Daniel Hayman
  • Naomi Husein

Abstract

For a senior politician, not being able to speak with a senior member of the company is insulting. For a key customer, being transferred from department to department causes aggravation. For a journalist, having to wait for an extra half an hour due to consultation needing to take place with a parent company (which leads to a missed deadline) causes frustration. And for the company, all this is extremely damaging to reputation.

Keywords

Marketing Hate 

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Copyright information

© Tom Curtin 2005

Authors and Affiliations

  • Tom Curtin
  • Daniel Hayman
  • Naomi Husein

There are no affiliations available

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