Abstract
In a crisis, as the outside world begins to attack the carefully crafted brand and company that has taken years to painfully build up and nurture, you forget your friends. In particular, one set of friends that are much more loyal to a company than you may think — the employees.
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© 2005 Tom Curtin
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Curtin, T., Hayman, D., Husein, N. (2005). Internal Communications. In: Managing a Crisis. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509306_16
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DOI: https://doi.org/10.1057/9780230509306_16
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-52190-6
Online ISBN: 978-0-230-50930-6
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