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The Rise of Environmental Consciousness and Conscience

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Abstract

Environmental consciousness is the hallmark of a prosperous society. It is a rich country’s prerogative. Therefore, it is not surprising that the greatest levels of environmental consciousness are probably in California which — despite pockets of abject poverty — has one of the highest average incomes per capita in the world. In 1998, $10 million was spent airlifting one whale from an aquarium back to its natural environment. They even made a film about it.

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© 2000 T. Curtin and J. Jones

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Curtin, T., Jones, J. (2000). The Rise of Environmental Consciousness and Conscience. In: Managing Green Issues. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509290_2

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