Abstract
There are very few organisations which deliberately go out to damage the environment. Yet the activities of people will lead to environmental detriment. Therefore, companies tend to get highly defensive and see environmental communications as a form of fire fighting. But it need not be — it can be a mechanism to improve the business to the benefit of all its stakeholders.
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© 2000 T. Curtin and J. Jones
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Curtin, T., Jones, J. (2000). Establishing and Maintaining Environmental Credentials. In: Managing Green Issues. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509290_15
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DOI: https://doi.org/10.1057/9780230509290_15
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42296-8
Online ISBN: 978-0-230-50929-0
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