Abstract
Green is a good story and media like the underdog. Journalists often see themselves as consumer champions so empathise with the green groups. But more important, green groups can deliver a good ‘shock horror story’. Their real power is the power to accuse and highlight — their focus is entertainment first, information second. Politicians like and hate the media — they speak the same basic language.
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© 2000 T. Curtin and J. Jones
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Curtin, T., Jones, J. (2000). Dealing with the Media. In: Managing Green Issues. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509290_13
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DOI: https://doi.org/10.1057/9780230509290_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42296-8
Online ISBN: 978-0-230-50929-0
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