Advertisement

The Use of Strategic Management Tools and Techniques

  • Andrew Cox
  • Chris Lonsdale
  • Joe Sanderson
  • Glyn Watson

Abstract

Business strategy thinking has been responsible for producing more than its fair share of business gurus and management fads (Moore, 1992; Micklethwait & Wooldridge, 1996). When assessing the scope and value of strategic tools and techniques three things stand out. First, the breadth of the advice being offered and, second, the diversity of approaches and ideas being recommended. Third, and perhaps most significantly, is the contradictory nature of much of the advice proffered. This state-of-affairs is curious when one bears in mind that the discipline has a reputation for having a strong ‘scientific’ orientation. Although there are writers of business strategy who treat the development and implementation of corporate plans as a fundamentally sociological activity, the majority of writers err towards treating it as a technocratic exercise. For such technocrats, the secret to developing an effective strategy lies in identifying goals, developing a programme of action (plan) capable of meeting the objectives, and executing it. Indeed, when writing about business strategy, many authors have a predilection for talking in military metaphors.

Keywords

Industry Sector Industry Grouping Operational Delivery Service Offering Balance Scorecard 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Christensen, C. & Raynor, M. (2003) ‘Why Hard-Nosed Executives Should Care About Management Theory’. Harvard Business Review, March/April.Google Scholar
  2. Micklethwait, J. & Wooldridge, A. (1996) The Witch Doctors, London: Heinemann.Google Scholar
  3. Moore, J. I. (1992) Writers on Strategy and Strategic Management, Harmondsworth: Penguin.Google Scholar

Copyright information

© Andrew Cox, Chris Lonsdale, Joe Sanderson and Glyn Watson 2005

Authors and Affiliations

  • Andrew Cox
  • Chris Lonsdale
  • Joe Sanderson
  • Glyn Watson

There are no affiliations available

Personalised recommendations