A Curate’s Egg: On the Use and Performance of Management Tools and Techniques

  • Andrew Cox
  • Chris Lonsdale
  • Joe Sanderson
  • Glyn Watson

Abstract

The survey work reported here was predicated on the assumption that there has been only very limited systematic analysis of the use and performance of management tools and techniques. Furthermore there is anecdotal evidence that managers are often dissatisfied with the tools and techniques that they use. Finally, some writers contend that managers often feel they are taken advantage of by academics and consultants (and publishers) selling them the latest fashionable ideas. The research reported here does not support this general conclusion.

Keywords

Marketing 

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References

  1. Christensen, C. & Raynor, M. (2003), ‘Why Hard-Nosed Executives Should Care About Management Theory’, Harvard Business Review, September.Google Scholar

Copyright information

© Andrew Cox, Chris Lonsdale, Joe Sanderson and Glyn Watson 2005

Authors and Affiliations

  • Andrew Cox
  • Chris Lonsdale
  • Joe Sanderson
  • Glyn Watson

There are no affiliations available

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