Abstract
Hypothesis 1 stated that:
New product success of timely and delayed rollout cases does differ.
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© 2004 George M. Chryssochoidis
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Chryssochoidis, G.M. (2004). Findings and Discussion. In: Rolling Out New Products Across International Markets. Palgrave Macmillan, London. https://doi.org/10.1057/9780230508996_5
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DOI: https://doi.org/10.1057/9780230508996_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42026-1
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