While Chapter 6 was focused on the selling of innovative election issues, this chapter and the next will look at the selling of innovative leads within the governmental and legislative sectors by the winners of the electoral competition for power. The electorate has entrusted them with a formal leader’s power to decide, to give a lead that others are obliged to accept and follow, which enables them to engage in a top-down form of entrepreneurial-style, pioneering leadership. But these pioneering leads often must first be sold by formal leaders to one another, in the shape of legislative bills or proposals for government policy, before they can become binding decisions and leads that all citizens are obliged to accept and follow. The selling of bills within a congressional legislature will be examined in the next chapter; the present chapter looks at the selling of policy proposals within a parliamentary democracy’s government (executive).1
KeywordsPrime Minister Public Spending Policy Proposal Creative Response Cabinet Minister
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