Profiling Corporate Imagery: Seven Competitive Elements

  • Arlo. Kristjan O. Brady


Advice from the bestseller book The 48 Laws of Power suggests that ‘Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen’ (Greene and Elffers, 1998).


Intangible Asset Corporate Reputation Sustainability Effect Corporate Image Triple Bottom Line 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  1. 42.
    See, Kevin Robert’s (CEO, Saatchi & Saatchi) ‘Lovemarks’ theory, available from [Accessed 29 April 2002].Google Scholar

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© Arlo. Kristjan O. Brady 2005

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  • Arlo. Kristjan O. Brady

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