Profiling Corporate Imagery: Seven Competitive Elements

  • Arlo. Kristjan O. Brady

Abstract

Advice from the bestseller book The 48 Laws of Power suggests that ‘Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen’ (Greene and Elffers, 1998).

Keywords

Europe Marketing Petrol Cyanide Cyclone 

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Notes

  1. 42.
    See, Kevin Robert’s (CEO, Saatchi & Saatchi) ‘Lovemarks’ theory, available from http://www.lovemarks.com [Accessed 29 April 2002].Google Scholar

Copyright information

© Arlo. Kristjan O. Brady 2005

Authors and Affiliations

  • Arlo. Kristjan O. Brady

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