Abstract
This book is the result of several years’ research that was conducted at Judge Business School, University of Cambridge, between 2000 and 2004. It reflects the findings of a Global Fortune 500 CEO survey, but it also reflects the findings of a literature and practice survey and many of my experiences gained while consulting on sustainability issues for a number of prominent multinational corporations (MNCs).
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© 2005 Arlo. Kristjan O. Brady
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Brady, A.K.O. (2005). Introduction. In: The Sustainability Effect. Palgrave Macmillan, London. https://doi.org/10.1057/9780230508484_1
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DOI: https://doi.org/10.1057/9780230508484_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-54314-4
Online ISBN: 978-0-230-50848-4
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