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Re-Create: an organisation that self-develops

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Abstract

To be effective in creating a true Customer Value Enterprise®, all activities need to be aligned to customer purpose by ensuring that all the key decisions within the business are related to creating customer success. Instead of designing development, design organisational self-development.

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© 2005 Susan Barlow, Stephen Parry and Mike Faulkner

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Barlow, S., Parry, S., Faulkner, M. (2005). Re-Create: an organisation that self-develops. In: Sense and Respond. Palgrave Macmillan, London. https://doi.org/10.1057/9780230508149_9

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