Re-Inspire: the nature of leadership

  • Susan Barlow
  • Stephen Parry
  • Mike Faulkner

Abstract

A Customer Value Enterprise® requires a new form of leadership which creates transformation and reinvention: leadership that challenges conventional perspectives and decision-making patterns, identifies barriers to change, recognises and breaks through functional and organisational conflicts, and provides intrinsic motivation that creates possibilities for others to succeed in a way that gives them choice, freedom and the power to do what matters.

Keywords

Marketing Defend Decid Ethos Nises 

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Copyright information

© Susan Barlow, Stephen Parry and Mike Faulkner 2005

Authors and Affiliations

  • Susan Barlow
  • Stephen Parry
  • Mike Faulkner

There are no affiliations available

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