Abstract
This abridged case study, like that in Chapter 13, features a real example of the principles outlined in this book being applied to a company. (We have changed the name of the company and the people involved.) This study highlights only the pertinent points that reinforce those principles, and does not feature the plethora of tasks that are performed in any extensive transformation. Where necessary, we have adapted the language for the purposes of clarity. The study demonstrates how focusing on customer purpose can turn around a company when the situation is tough.
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© 2005 Susan Barlow, Stephen Parry and Mike Faulkner
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Barlow, S., Parry, S., Faulkner, M. (2005). Abridged case study 1: Office Products Direct Europe. In: Sense and Respond. Palgrave Macmillan, London. https://doi.org/10.1057/9780230508149_12
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DOI: https://doi.org/10.1057/9780230508149_12
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-52319-1
Online ISBN: 978-0-230-50814-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)