Abridged case study 1: Office Products Direct Europe

  • Susan Barlow
  • Stephen Parry
  • Mike Faulkner

Abstract

This abridged case study, like that in Chapter 13, features a real example of the principles outlined in this book being applied to a company. (We have changed the name of the company and the people involved.) This study highlights only the pertinent points that reinforce those principles, and does not feature the plethora of tasks that are performed in any extensive transformation. Where necessary, we have adapted the language for the purposes of clarity. The study demonstrates how focusing on customer purpose can turn around a company when the situation is tough.

Keywords

Europe Marketing Expense Managing Director Product Line 

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Copyright information

© Susan Barlow, Stephen Parry and Mike Faulkner 2005

Authors and Affiliations

  • Susan Barlow
  • Stephen Parry
  • Mike Faulkner

There are no affiliations available

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