Strategic Alliances — The Theory and the Literature
This chapter provides a review of foundations of strategy, major perspectives used in analyzing strategic alliances and a summary of key academic papers. The review details a number of theoretical perspectives — economic (market power, transaction cost, agency, increasing returns, game), strategic management and organization (population ecology, resource-dependency, organization structure and management, organizational learning, trust) — and adds to understanding the lifecycle of a strategic alliance in the commercial world, from stages of formation through management and evolution to dissolution.
KeywordsEurope Transportation Marketing Turkey Hull
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