Introduction, Structure and Subject

  • Rehan ul-Haq

Abstract

Strategic alliances are being used to access know-how, products and markets. In the middle of the ‘organic growth-strategic alliances- mergers and acquisitions’ continuum they provide a method of rapidly addressing business opportunities that arise whilst sharing know-how, costs and risk, as well as reward, with partners.

Keywords

Europe Marketing Tate Stake 

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Copyright information

© Dr Rehan ul-Haq 2005

Authors and Affiliations

  • Rehan ul-Haq

There are no affiliations available

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