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Introduction, Structure and Subject

  • Rehan ul-Haq

Abstract

Strategic alliances are being used to access know-how, products and markets. In the middle of the ‘organic growth-strategic alliances- mergers and acquisitions’ continuum they provide a method of rapidly addressing business opportunities that arise whilst sharing know-how, costs and risk, as well as reward, with partners.

Keywords

Competitive Advantage Credit Card Joint Venture Banking Sector Strategic Alliance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Dr Rehan ul-Haq 2005

Authors and Affiliations

  • Rehan ul-Haq

There are no affiliations available

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