Abstract
Strategic alliances are being used to access know-how, products and markets. In the middle of the ‘organic growth-strategic alliances- mergers and acquisitions’ continuum they provide a method of rapidly addressing business opportunities that arise whilst sharing know-how, costs and risk, as well as reward, with partners.
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© 2005 Dr Rehan ul-Haq
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ul-Haq, R. (2005). Introduction, Structure and Subject. In: Alliances and Co-Evolution. Palgrave Macmillan, London. https://doi.org/10.1057/9780230505780_1
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DOI: https://doi.org/10.1057/9780230505780_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51644-5
Online ISBN: 978-0-230-50578-0
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