Modes of Firm Development: Organisational Change

  • Johannes Rüegg-Stürm


These days, executives often lament the inevitability of change, yet, paradoxically, change is in fact a prerequisite for stability, as the famous cybernetic expert Ross Ashby (1956/1970) had already clearly demonstrated years ago with the example of riding in a straight line on a bicycle. He showed that fixing the handlebars of a bicycle would always quickly result in the cyclists falling, because he would be prevented from adjusting his bicycle to the large or small bumps along the way.


Organisational Change Fundamental Change Technical Dimension Strategic Change Process Architecture 
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Copyright information

© Johannes Rüegg-Stürm 2005

Authors and Affiliations

  • Johannes Rüegg-Stürm
    • 1
  1. 1.University of St. GallenSwitzerland

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