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Interaction Issues between a Firm and Its Stakeholders

  • Johannes Rüegg-Stürm

Abstract

A whole variety of commercial relationships occur between a firm and its stakeholders. In addition, there is normally an ‘issue’ in these relationships over which the parties contend with varying vigour.16 The nature of these ‘issues’ can be more ideal and intangible, or material and tangible in the sense of commercial and disposable goods and rights.

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Copyright information

© Johannes Rüegg-Stürm 2005

Authors and Affiliations

  • Johannes Rüegg-Stürm
    • 1
  1. 1.University of St. GallenSwitzerland

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