Cults, Cults Everywhere?

  • Annabelle Mooney


Given this definition of cults, it seems logical that we should look to other groups to see whether under this description they might also be designated ‘cult’. Using this definition and some of the features of cult texts, I will now examine the recruiting materials of McKinsey and Corporation, international management consultants. McKinsey are a well-known and extremely successful management consultancy. They recruit graduates of outstanding academic and personal talents from all disciplines. The materials that they provide to potential recruits contain the same features as the texts already examined as well as making available information about the corporation itself. McKinsey embodies all the features that define cults.


Plural Pronoun Personal Impact Potential Recruit Personal Talent Familiar Voice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Annabelle Mooney 2005

Authors and Affiliations

  • Annabelle Mooney
    • 1
  1. 1.Centre for Language and Communication ResearchCardiff UniversityUK

Personalised recommendations