Given this definition of cults, it seems logical that we should look to other groups to see whether under this description they might also be designated ‘cult’. Using this definition and some of the features of cult texts, I will now examine the recruiting materials of McKinsey and Corporation, international management consultants. McKinsey are a well-known and extremely successful management consultancy. They recruit graduates of outstanding academic and personal talents from all disciplines. The materials that they provide to potential recruits contain the same features as the texts already examined as well as making available information about the corporation itself. McKinsey embodies all the features that define cults.
KeywordsPlural Pronoun Personal Impact Potential Recruit Personal Talent Familiar Voice
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