Is ‘Cult’ Language Distinctive?
In considering whether cults have a distinctive way of recruiting their members in terms of the way they use language, two things need to be done. The first, which has already been established, is to ascertain whether the texts so far examined have anything in common in their use of persuasive language. Second, if there are commonalities one has to know if these are distinctive. That is the task of this chapter. While it is clear that some discourse features are common to the texts so far examined, these features are by no means exclusive to cult discourse. Indeed, we need only look to the cult discourse context, which will be defined shortly, to find exactly the same features. The discursive interactions within the cult context can be understood as a kind of language contact.
KeywordsCoherence Expense Posit Stake Metaphor
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