In this chapter I explain how I chose the groups and texts which form the analytical section of this book. I also spend some time outlining the way I have used traditional rhetorical canons as a way of organising this analysis. Not all the approaches and tools which will be used in the analysis of specific texts will be outlined in this chapter. Rather, a representative sample of the kinds of tools that fall under the rubric of particular canons will be given. The insights that particular approaches bring to particular texts will be continued in the analytical chapters.
KeywordsReligious Cult Argument Theory Discourse Community Critical Discourse Analysis Discourse Context
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- 17.See also Stephen Edelston Toulmin, ‘Rationality and Reasonableness: From Propositions to Utterances’, Revue Internationale de Philosophie, 50 (2) (1996) 297–305, p. 303. ‘But by the 1990s, few philosophers regard deductive systems as self-validating; the question of their “soundness” is recognized as having as much to do less with their internal consistency than with their relevance to specific contexts. Issues about the circumstances in which arguments are presented, or about the audience to whom they are addressed — in a word “rhetorical” issues — have now displaced issues of formal validity as the prime concern of philosophy, even the philosophy of science.’Google Scholar