Abstract
Neutrogena Norwegian formula hand-cream (On a tube of hand cream with a Norwegian flag) Designed in consultation with Swedish dental expertise (On a packet of toothpicks) Richmond Irish recipe sausages (On packaging of sausages) Opel cars are German-engineered (Extract from advertising text)
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Notes
Bigne (2000) discusses the Spanish country-of-origin image.
Some of this material appeared in Kelly-Holmes (2000b).
The text continues: ‘There shall be In that rich earth a richer dust concealed: A dust whom England bore, shaped, made aware, Gave once, her flowers to love, her ways to roam, A body of England’s breathing English air Washed by the rivers, blest by the suns of home’ (Rupert Brooke, 1914).
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© 2005 Helen Kelly-Holmes
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Kelly-Holmes, H. (2005). Foreign Languages in Advertising Discourse. In: Advertising as Multilingual Communication. Palgrave Macmillan, London. https://doi.org/10.1057/9780230503014_2
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DOI: https://doi.org/10.1057/9780230503014_2
Publisher Name: Palgrave Macmillan, London
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