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Foreign Languages in Advertising Discourse

  • Helen Kelly-Holmes

Abstract

Neutrogena Norwegian formula hand-cream (On a tube of hand cream with a Norwegian flag) Designed in consultation with Swedish dental expertise (On a packet of toothpicks) Richmond Irish recipe sausages (On packaging of sausages) Opel cars are German-engineered (Extract from advertising text)

Keywords

Foreign Language Cultural Competence Television Advertising French Language French Word 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Bigne (2000) discusses the Spanish country-of-origin image.Google Scholar
  2. 2.
    Some of this material appeared in Kelly-Holmes (2000b).Google Scholar
  3. 3.
    The text continues: ‘There shall be In that rich earth a richer dust concealed: A dust whom England bore, shaped, made aware, Gave once, her flowers to love, her ways to roam, A body of England’s breathing English air Washed by the rivers, blest by the suns of home’ (Rupert Brooke, 1914).Google Scholar

Copyright information

© Helen Kelly-Holmes 2005

Authors and Affiliations

  • Helen Kelly-Holmes
    • 1
  1. 1.University of LimerickIreland

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