Foreign Languages in Advertising Discourse
Neutrogena Norwegian formula hand-cream (On a tube of hand cream with a Norwegian flag) Designed in consultation with Swedish dental expertise (On a packet of toothpicks) Richmond Irish recipe sausages (On packaging of sausages) Opel cars are German-engineered (Extract from advertising text)
KeywordsForeign Language Cultural Competence Television Advertising French Language French Word
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- 1.Bigne (2000) discusses the Spanish country-of-origin image.Google Scholar
- 2.Some of this material appeared in Kelly-Holmes (2000b).Google Scholar
- 3.The text continues: ‘There shall be In that rich earth a richer dust concealed: A dust whom England bore, shaped, made aware, Gave once, her flowers to love, her ways to roam, A body of England’s breathing English air Washed by the rivers, blest by the suns of home’ (Rupert Brooke, 1914).Google Scholar