Foreign Languages in Advertising Discourse

  • Helen Kelly-Holmes


Neutrogena Norwegian formula hand-cream (On a tube of hand cream with a Norwegian flag) Designed in consultation with Swedish dental expertise (On a packet of toothpicks) Richmond Irish recipe sausages (On packaging of sausages) Opel cars are German-engineered (Extract from advertising text)


Foreign Language Cultural Competence Television Advertising French Language French Word 
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  1. 1.
    Bigne (2000) discusses the Spanish country-of-origin image.Google Scholar
  2. 2.
    Some of this material appeared in Kelly-Holmes (2000b).Google Scholar
  3. 3.
    The text continues: ‘There shall be In that rich earth a richer dust concealed: A dust whom England bore, shaped, made aware, Gave once, her flowers to love, her ways to roam, A body of England’s breathing English air Washed by the rivers, blest by the suns of home’ (Rupert Brooke, 1914).Google Scholar

Copyright information

© Helen Kelly-Holmes 2005

Authors and Affiliations

  • Helen Kelly-Holmes
    • 1
  1. 1.University of LimerickIreland

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