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Defining Multilingualism in a Market Context

  • Helen Kelly-Holmes

Abstract

Shhh! Don’t letta the kids know what goes into it. When’sa your Dolmio day?

Keywords

Foreign Language Advertising Message Market Context Consumer Society Foreign Word 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    For an overview of ‘consumer socialization’, see Roedder John (1999) and Moschis (1987).Google Scholar

Copyright information

© Helen Kelly-Holmes 2005

Authors and Affiliations

  • Helen Kelly-Holmes
    • 1
  1. 1.University of LimerickIreland

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