Defining Multilingualism in a Market Context
Shhh! Don’t letta the kids know what goes into it. When’sa your Dolmio day?
KeywordsForeign Language Advertising Message Market Context Consumer Society Foreign Word
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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- 1.For an overview of ‘consumer socialization’, see Roedder John (1999) and Moschis (1987).Google Scholar
© Helen Kelly-Holmes 2005