The Move Towards Social Responsibility

  • Philippe de Woot

Abstract

When companies describe themselves as responsible and announce this publicly, should we take them seriously? Are they just mouthing slogans and pious aspirations on engaging in image building, or are we witnessing an emerging reality and the possibility of concrete action?

Keywords

Economic Crisis Europe Marketing Coherence Assure 

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Copyright information

© Malcolm Stewart 2005

Authors and Affiliations

  • Philippe de Woot

There are no affiliations available

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