The Creative Enterprise

  • Philippe de Woot


To question the raison d’être1 of the enterprise, and the model it inspires, is to question material progress, its orientation and its ambiguities. This topic has preoccupied human beings since the beginnings of civilization. Using Greek myths as our departure point we shall put it in its true perspective, which lies in man’s creativity and anxiety.


Technical Progress Mobile Telephone Creative Destruction Successful Firm Greek Myth 
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  1. 2.
    Aeschylus, Prometheus Bound, trans. G. M. Cookson, Encyclopaedia Britannica, Inc 1980.Google Scholar

Copyright information

© Malcolm Stewart 2005

Authors and Affiliations

  • Philippe de Woot

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