The Dollar and Coca-Cola are Both Brand Names



The money-producing industry is like the soda pop industry; a large number of firms make a similar product. Soda pop is basically carbonated colored water. One brand of pop is a good substitute for another; Coke and Pepsi compete vigorously for the same customers. Each popproducing firm strives to make its brands attractive; the product is available in large, small, and medium-sized packages, and in bottles and cans. The packages are attractively designed. Once a product is successful, variants or extensions are developed — Coke begat Diet Coke, and then Caffeine Free Coke, and then Diet Caffeine Free, and then Classic Coke.


Interest Rate Central Bank Foreign Exchange Market Swiss Franc National Brand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Robert Z. Aliber 2002

Authors and Affiliations

  1. 1.Center for Studies in International Finance in the Graduate School of BusinessUniversity of ChicagoUSA

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