Abstract
The money-producing industry is like the soda pop industry; a large number of firms make a similar product. Soda pop is basically carbonated colored water. One brand of pop is a good substitute for another; Coke and Pepsi compete vigorously for the same customers. Each popproducing firm strives to make its brands attractive; the product is available in large, small, and medium-sized packages, and in bottles and cans. The packages are attractively designed. Once a product is successful, variants or extensions are developed — Coke begat Diet Coke, and then Caffeine Free Coke, and then Diet Caffeine Free, and then Classic Coke.
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© 2002 Robert Z. Aliber
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Aliber, R.Z. (2002). The Dollar and Coca-Cola are Both Brand Names. In: The New International Money Game. Palgrave Macmillan, London. https://doi.org/10.1057/9780230500976_6
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DOI: https://doi.org/10.1057/9780230500976_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-72544-3
Online ISBN: 978-0-230-50097-6
eBook Packages: Palgrave Economics & Finance CollectionEconomics and Finance (R0)