Abstract
This chapter emphasizes the four key areas in which football can learn from the business sector in the field of management. What follows is based on Proposition 5, which includes: databases and information processing, branding, benchmarking, and insourcing/outsourcing.
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© 2013 Sten Söderman
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Söderman, S. (2013). Management of four challenges. In: Football and Management. Palgrave Macmillan, London. https://doi.org/10.1057/9780230391185_7
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DOI: https://doi.org/10.1057/9780230391185_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35150-3
Online ISBN: 978-0-230-39118-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)