Abstract
This chapter will focus on during the match, off the field. It is about various aspects of markets and marketing and on their interdependency with management. It also focuses on the managerial control of marketing.
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© 2013 Sten Söderman
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Söderman, S. (2013). Market — atmosphere on and off the pitch. In: Football and Management. Palgrave Macmillan, London. https://doi.org/10.1057/9780230391185_3
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DOI: https://doi.org/10.1057/9780230391185_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35150-3
Online ISBN: 978-0-230-39118-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)