Abstract
The retail shopping scene is already changing. At the leading edge it’s moving from casual flirtation with electronic shopping to much more serious investigation. It’s developing in profile from a pet project for the marketing department to an opportunity that the whole organisation (especially in the areas of marketing, logistics and systems) will need to come to terms with and integrate into future plans.
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© 2000 Michael de Kare-Silver
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de Kare-Silver, M. (2000). Learning from the Pioneers in Electronic Selling. In: e-Shock 2000. Palgrave Macmillan, London. https://doi.org/10.1057/9780230389670_4
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DOI: https://doi.org/10.1057/9780230389670_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-80233-5
Online ISBN: 978-0-230-38967-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)