Abstract
It’s all happening very quickly. In just five years since it went commercial the Internet is proving to be one of the biggest phenomena business has seen. Bursting onto the scene in 1994 it has caused a major rethink on how to sell products and services to consumers. Many companies are rushing to explore this new opportunity. What potential does it hold, will it impact and if so, when?
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© 2000 Michael de Kare-Silver
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de Kare-Silver, M. (2000). Overview: The Key Conclusions. In: e-Shock 2000. Palgrave Macmillan, London. https://doi.org/10.1057/9780230389670_2
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DOI: https://doi.org/10.1057/9780230389670_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-80233-5
Online ISBN: 978-0-230-38967-0
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