Abstract
Although the organisational behaviour issues which need to be addressed within health care are well understood and the theoretical frameworks within which to analyse them are well established, the volume of organisational behaviour research undertaken in UK-based health care is small and the impact on local and national decision making appears to be negligible.
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© 1999 Edward Peek and Jenny Seeker
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Peek, E., Seeker, J. (1999). Methodology and Marketing: making organisational behaviour research irresistible in health care. In: Mark, A.L., Dopson, S. (eds) Organisational Behaviour in Health Care. Organizational Behaviour in Health Care. Palgrave Macmillan, London. https://doi.org/10.1057/9780230379398_4
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DOI: https://doi.org/10.1057/9780230379398_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-41055-2
Online ISBN: 978-0-230-37939-8
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