Abstract
It is rather presumptuous to attempt to predict developments in a wide field such as international business theory during such a turbulent period. However, recent developments in international business suggest that the subject area is sufficiently mature and core concepts are so well embedded, that predictions are not entirely foolhardy. Part 2 of this paper examines the key empirical issues in the world economy which international business theory should explain. Part 3 examines the tools of international business theory and Part 4 questions whether they are adequate to the task.
Journal of Marketing Management, Vol. 7, No. 1, 1991, pp. 15–24 (reprinted by permission). An earlier version of this paper was given at the International Symposium ‘MNEs and 21st Century Scenarios’ organized by the Workshop for the Studies of Multinational Enterprises, Tokyo, July 4–6, 1990. I am grateful to the participants for their comments.
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Buckley, P.J. (1995). Developments in International Business Theory in the 1990s. In: Foreign Direct Investment and Multinational Enterprises. Palgrave Macmillan, London. https://doi.org/10.1057/9780230378513_1
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