Abstract
As a result of research in the UK that highlighted the problems older people were experiencing in terms of reduced mobility and manual dexterity, the country’s leading satellite TV provider Sky, developed a remote-control device specifically designed to help older customers with visual and dexterity impairments.
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© 2013 Dick Stroud and Kim Walker
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Stroud, D., Walker, K. (2013). Understanding customer touchpoints. In: Marketing to the Ageing Consumer. Palgrave Macmillan, London. https://doi.org/10.1057/9780230378209_5
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DOI: https://doi.org/10.1057/9780230378209_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35095-7
Online ISBN: 978-0-230-37820-9
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