Abstract
The importance of older consumers and the techniques employed by marketers to capture their spending power are not new subjects.
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© 2013 Dick Stroud and Kim Walker
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Stroud, D., Walker, K. (2013). The ageing consumer — a historic perspective. In: Marketing to the Ageing Consumer. Palgrave Macmillan, London. https://doi.org/10.1057/9780230378209_2
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DOI: https://doi.org/10.1057/9780230378209_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35095-7
Online ISBN: 978-0-230-37820-9
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